Google Ads Management
for established businesses ready to scale profitably

Stop wasting ad spend and start making clearer decisions

If your campaigns are spending but the return is unclear, it becomes hard to know what to trust. Is it the keywords, bidding, landing page, tracking, or the channel itself? Often, the issue is not Google Ads. It is the strategy and structure behind it.

At Expand Online, we help founders and marketing managers turn Google Ads into a clearer, more accountable growth channel for ecommerce, retail and lead generation businesses. We review the full path, from campaign structure to tracking and landing pages, so your ads are managed for growth, not just traffic.

 Book a growth discovery call

More than two decades setting up and managing Google Ads for NZ businesses. We know where accounts leak, and how to turn spend into measurable growth.

Campaign types we run

Search Ads

Google Search Ads put you in front of people at the exact moment they are searching for what you offer.

Performance Max

One campaign across Google's full network, driven by your goals and data.

Shopping Ads

Well optimised Shopping ads are one of the best ways to lift your online store sales and grow your ecommerce business.

Display Ads

Build awareness and keep your brand in front of the right audience as they browse across the web.

Remarketing Ads

Stay front of mind with remarketing ads that bring back people who have already visited your site. We use precise targeting to reconnect with warm audiences and turn interest into sales.

YouTube Ads

Tell your brand story with video and reach new audiences across YouTube, Discover and Gmail, shown to the people most likely to care.

Designed for businesses that need clearer return from Google Ads

For businesses that want Google Ads managed with less wasted spend, clearer reporting and campaigns that are tied to sales, leads and growth.

  • Your Google Ads are running, but ROAS has stalled or gone backwards.
  • You’re spending money without clear reporting on what is driving revenue.
  • Your current agency is slow to respond or hard to understand.
  • You’re not sure whether the issue is your ads, website, tracking or offer.
  • You want to start Google Ads properly, with strategy from the beginning.
  • You need an experienced partner who can manage the detail without your team having to become Google Ads experts.

Get your FREE Google Ads Readiness Checklist
Services: Google Ads | Website Support

Vinyl Home

"Expand Online has been looking after our Google Adwords account for some time now. Our initial plan was for Sarah to set it all up and then for us to gradually take over. After just a short period of time we realised that we would be crazy not to keep her on. She has already exceeded our expectations several times and is always full of ideas on how we can improve things and move on to the next level. Our revenue has made a drastically increase since we engaged Expand Online. We trust that she's getting us the best value for our money. Sarah is a world of knowledge, is switched on and is willing to listen to our needs. She is always quick at answering our questions and explains why she sets things up a certain way. Her reports keeps both her and us on our toes and we are really enjoying to have Expand Online involved in our marketing strategy. We would highly recommend Expand Online to anyone who wants to achieve great results with Google. Adwords." - Katja VinylHome.co.nz

Google Ads, managed for growth

Google Ads performance is rarely about one setting. Before we touch a campaign, we look at the bigger picture, so every change is based on evidence, not guesswork. When you work with Expand Online, you get more than account management. You get a data led growth engine built around the numbers that actually move your business: visibility, enquiries and revenue. From keyword research and campaign structure to tracking, bidding and landing pages, every part is handled with full transparency, so you can see exactly how your ads are performing and what we are doing next.

Setup and structure

Google Ads account audit or campaign setup

Whether you have an existing account or are starting from scratch, we begin by understanding what is working, what is wasting spend, and where the biggest gains are.

Account Architecture and Campaign structure

Your campaigns, ad groups, asset groups and account setup are reviewed to see whether they support the way your customers search and buy.

Strategy

Search strategy and keyword planning

We look at search terms, keyword intent, match types and wasted spend to identify where the budget is being helped or held back.

Budget & Bidding strategy

Your bidding strategy and budget allocation are reviewed to see whether spend is being directed towards the campaigns, products or services most likely to return.

Segments & Target Audience Strategy

We look at who your ads are actually reaching, and make sure your budget is going towards the audiences most likely to buy.

Shopping Feed Optimisation

Your product feed is the engine behind Shopping ads. We review titles, images, descriptions and data quality so your products show up for the right searches.

Optimisation

A/B Testing

We test ad copy, headlines and landing pages against each other, so decisions are based on what actually performs, not opinion.

Ad Extensions

We make full use of the ad space available, adding the extra links, calls and information that help your ads stand out and earn more clicks.

Landing page and conversion recommendations

Sometimes the ad is doing its job, but the page after the click is not. We look at whether your website experience supports the conversion you are paying for.

Competitor Analysis

We look at who else is bidding on your keywords and how they are positioned, so we can find the gaps and opportunities for you to win more of the market.

Measurement

Conversion tracking

We check whether the account is measuring the right actions, because unclear tracking leads to unclear decisions.

24/7 Live reporting dashboard + monthly insight reporting

You need to know what is working, what is not, and what needs to happen next. No confusing reports. No hiding behind jargon when the numbers need explaining.

Every account is different, so the focus depends on where the biggest opportunities and leaks are.

 Book a growth discovery call
Services: GOOGLE ADS | SEO | SHOPIFY WEBSITE | EMAIL MARKETING

Hippo Health

"Having Sarah take care of our Google Ads, SEO and website design needs has been a game changer for us. Her skill and professionalism has been a key part of our business growth and she is an integral part of our team. Sarah is able to clearly and concisely talk us through ideas and analytics. She is lovely to deal with and I have no hesitation in recommending her services." 
FIONA, HIPPOHEALTH.co.nz 

Read more about how we worked with Hippo Health

Why work with Expand Online for Google Ads?

Google Ads has changed a lot since the early days of simple text ads and low-cost clicks.

Automation is stronger. Competition is higher. Tracking is more complex. AI-driven campaigns can move fast, but they still need experienced strategy behind them.

With more than 25 years in digital and deep experience across websites, ecommerce and paid marketing, the team at Expand Online understands the full journey from first click to final conversion. 

We know where to look, what to question, and how to connect Google Ads decisions back to the bigger commercial picture.

You get an experienced digital team behind your ad spend, without needing to build that expertise in-house.
Google Partner Badge for Expand Online

Frequently asked questions about Expand Online Google Ads Management

What is the process from audit to optimisation?

1. Discovery call
We talk through your business, your goals, your current campaigns and what needs to improve.

2. Strategy roadmap
Your account, website and tracking are reviewed so we can identify what needs attention first and where your budget has the best chance of returning.

3. Campaign implementation
The account is built, restructured or optimised based on the agreed strategy.

4. Ongoing optimisation
Campaigns are monitored and improved through bid management, search term reviews, budget adjustments and conversion insights.

5. Monthly performance reporting
You get clear reporting that explains what happened, what it means, and what we recommend next.
How long does it take to see results from Google Ads?

You'll usually see early signals, data, initial optimisations and quick wins like cutting wasted spend, within the first few weeks. Meaningful, reliable performance typically takes longer: new campaigns go through a learning phase, and the strongest results come from a few months of testing and optimisation once tracking is solid. The exact timeline depends on your account history, conversion tracking and website.

Can you audit our existing Google Ads account?

Yes. If your campaigns are already running, we can review your account structure, search terms, bidding, budget use, conversion tracking and landing page performance to identify what is helping or holding back results.
Can you set up Google Ads from scratch?

Yes. If you don’t have meaningful Google Ads history, we can build the strategy and campaign structure from the beginning, so your account starts with clearer foundations.
Do you only work with ecommerce businesses?

Google Ads support is especially strong for ecommerce, but we also work with service-based and lead generation businesses where paid search has a clear commercial goal.
How much does Google Ads management cost?

Pricing is customised based on your ad spend, account complexity and growth objectives. The best first step is to book a growth discovery call so we can understand what level of support is needed.
Will I understand the reporting?

Yes. Reporting is designed to be clear and practical. You will know what is working, what is not, and what needs to happen next.

Ready to make your Google Ads work harder?

If your Google Ads are spending but not returning clearly enough, you don’t have to keep guessing where the problem is.

Book a Growth Strategy Call