Shopify website design, migration and CRO for ecommerce brands ready to grow

Build a Shopify store your customers can buy from easily and your team can manage with confidence

A good ecommerce website needs to do more than look polished. It needs to help customers find what they want, understand why to buy, and check out easily, while staying simple for your team to manage.

That is where a conversion-first Shopify build makes the difference. Expand Online brings together design, Shopify expertise and performance marketing insight, so your site is built around how people actually browse, decide and buy.

Book a growth strategy call

Client Success

We built Manuka Honey of NZ from an idea into a multi-country store that has sold over $4.5 million online across 92+ countries.

Services: SHOPIFY DESIGN | GOOGLE ADS | SEO | EMAIL MARKETING

"Sarah took a complex idea and turned it into a reality that exceeded all expectations. In a relatively short space of time Sarah developed a website that was scalable, functional, user friendly and delivered almost immediate results in terms of sales and profitability… Her ability to grasp big picture concepts and apply discipline, detail, common-sense, exceptional communication, experience, and logic made her critical to this project."
- JUDE, MANUKAHONEYOFNZ.com

Read more about how how we worked with Manuka Honey of NZ

Shopify support for retailers who need a stronger ecommerce foundation

This service is for retailers who want a Shopify website that is easier to manage, easier to optimise and better prepared for growth.

It’s a good fit if:

Your current website feels clunky, outdated or hard to update.
You’re ready to migrate to Shopify from another platform.
Your Shopify store is live, but not converting well enough.
Your team needs more control over products, content and promotions.
You’re dealing with bugs, speed issues or app problems.
You want your website to support paid ads, SEO, email marketing and future growth.
You need specialist Shopify support without hiring that skill in-house.

The goal is simple: a better ecommerce experience for your customers, and a more manageable website for your team.

Your Shopify website should support growth, not create more work

Shopify websites built around conversion, not just appearance

A beautiful website is useful only if it helps people buy.

As Shopify Partners, we bridge the gap between aesthetic design and technical performance. The work is shaped around CRO, user experience and the commercial role your website needs to play in the wider business.

Product discovery

Can customers find what they are looking for quickly and easily?

Product pages

Do your product pages answer the questions customers need answered before they buy?

Navigation and structure

Is the store organised in a way that makes sense to real shoppers?

Mobile experience

Does the site work smoothly on the devices your customers actually use?

Speed and performance

Is the site technically strong enough to support conversions, ads and SEO?

Checkout flow

Are there any points where customers are hesitating, dropping off or getting distracted?

Team usability

Can your staff manage the store without relying on technical support for every small change?

Every store is different, so the focus depends on where the biggest opportunities and leaks are.

Book a growth strategy call

Services: SHOPIFY MIGRATION | ECOMMERCE WEBSITE DESIGN

“Working with Sarah Gill at Expand Online has been a fantastic experience. She's knowledgeable, approachable, and genuinely committed to helping businesses grow their online presence. Her insights and strategies & professionalism are both practical and effective. Highly recommended.”

Wendy, beautywithincollective.nz

Why work with Expand Online for Shopify?

A Shopify website sits at the centre of your ecommerce growth.

That is why Expand Online doesn’t treat a Shopify build as a one-off design project.

With more than 25 years in digital and with Shopify Partner expertise, we understand how websites need to support the full path from first visit to final purchase. We know when a design issue is really a conversion issue.

We know when a technical decision will affect paid ads later. And we know how to build a store that works for both your customers and your team.

You get the specialist Shopify experience behind your website, without needing to manage the technical load in-house.

Frequently asked questions about Shopify web design

Shopify is a hosted ecommerce platform that runs your online store, product catalogue, checkout and payments in one place, without you having to manage the hosting or security behind it yourself. It suits businesses selling physical or digital products online, from a small curated range through to large, growing catalogues. If your website's main job is generating leads or bookings rather than selling products, a different build may fit you better, and we'll say so upfront before you commit to anything.

Yes. Your team will receive handover support and training, so you can manage products, content and key Shopify updates with more confidence after launch.

Yes. Expand Online supports Shopify migrations from platforms including WooCommerce, Magento, BigCommerce and Squarespace. The scope depends on your current website, product catalogue, content, integrations and technical requirements. Because we also handle SEO, migrations are managed to protect your existing search rankings and customer data, so you keep the visibility you have already built.

Yes. If your Shopify store is already live, we can review the design, user experience, speed, structure and conversion points to identify what needs improving.

Shopify is the main platform focus for ecommerce builds and migrations. This allows us to provide specialist support, rather than trying to work across every platform at a surface level.

Yes. Ongoing Shopify support is available for content updates, optimisation, app support, technical improvements and continued conversion work.

Every project is priced to your store, so the honest answer is that it depends on the size of your catalogue, the complexity of any migration, the design requirements and the level of support your team needs. As a guide, small Shopify projects start from $4,000, and a typical project runs around 6 to 12 weeks, with larger custom builds or more complex migrations taking longer. The best next step is a short call so we can scope it properly and give you a firm number.

There are five stages. First, a scope audit of your current website, platform, goals and technical requirements, so the project starts with a clear picture of what needs to change. Second, wireframing and design, where structure and key page layouts are planned with conversion in mind, not just visual polish. Third, development, where your store is built, migrated or improved with attention to responsive design, speed, usability and technical setup. Fourth, testing, so your team can review the experience and check everything works before launch. Fifth, launch and handover training, where your team is shown how to manage products, content and the key areas of the Shopify backend.

Your team gets a proper handover, not just login details. That includes a walkthrough of how to manage products, content, promotions and the key areas of the Shopify backend, plus written documentation and recorded video guides you can keep, so new team members can get up to speed without coming back to us each time. The aim is for your team to manage day-to-day changes with confidence, and to know exactly when something genuinely needs specialist support.

Every project is scoped to your store, but a typical project covers design and build, migration from another platform if needed, a design and UX audit, conversion rate optimisation, store structure and navigation, product page layout, responsive design, speed and performance improvements, app review and setup, technical fixes, backend setup, launch support, and team handover and training. Ongoing Shopify support and optimisation is available after launch. The exact scope depends on your store, your goals and the level of support your team needs.

Yes. Your Shopify store is yours, with full ownership and admin access and no lock-in. You can manage it yourself, keep us on for ongoing support, or work with someone else down the track. You are never tied to us to keep your own website running.