Case Study

Manuka Honey of NZ

manukahoneyofnz.com

Industry: Manuka Honey, Health & Wellness

Services:

  • Shopify website, Google Ads, SEO, email marketing

Primary Objective:

  • Launch a new Manuka honey brand online from scratch
  • Reach customers internationally, across multiple languages and markets
  • Build a scalable store with a strong mobile experience
  • Grow sales through Google Ads, SEO and email

How a New Zealand Manuka honey idea became a multi-country ecommerce business.

Manuka Honey of NZ came to Expand Online with a concept, not a store: connect the world to New Zealand's Manuka honey. We built the online business from the ground up and have run its growth ever since.
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M+
in online sales generated
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+
countries sold into
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IAB 2020 Awards finalist
Jude

"Sarah took a complex idea and turned it into a reality that exceeded all expectations. In a relatively short space of time she developed a website that was scalable, functional and user friendly, and delivered almost immediate results in terms of sales. Her ability to grasp big-picture concepts and apply discipline, detail, common sense, exceptional communication, experience and logic made her critical to this project."

Jude
Manuka Honey of NZ

The Challenge

A great idea, no storefront.

Manuka Honey of NZ had a strong concept and a quality product, but no way to sell it. Reaching customers in New Zealand and overseas meant building an international, multilingual store from scratch, one that worked as well on a phone in Dubai as on a desktop in Auckland, and that could scale as the business grew.

The brief was not simply a website. It was the full commercial engine behind a new business: the store, the traffic, and the systems to turn visitors into customers.

The Approach

Build it right, then grow it.

Expand Online built the Shopify store from the ground up in 2019, designed for international, multilingual selling with a mobile-first experience. From there we ran the channels that bring in customers and keep them: Google Ads, SEO across multiple markets including Arabic-language search, and email marketing.

Rather than handing over a website and walking away, we stayed on as the ongoing digital marketing partner, refining campaigns, content and promotions as the business found its markets.

The Result

From a concept to a multi-country business.

The store launched and scaled into a genuinely international operation, selling into more than 90 countries across Australasia, North America, the Middle East and Asia. To date the business has generated over $4.5 million in online sales across over twenty thousand orders.

Along the way, organic visibility grew from a standing start to page-one rankings for competitive terms like "manuka honey," "manuka honey NZ" and "manuka honey for acne," building a search presence that brings in customers without paying for every click.

In 2020, the project was named a finalist at the IAB Awards, industry recognition of what the build and the strategy achieved.

Why This Worked

Most agencies do one thing: a website, or ads, or SEO. Manuka Honey of NZ needed all of it pulling in the same direction, from day one. Because the same team built the store and ran the marketing, every campaign, every page and every email was designed around the same commercial goal.

The result was not just a good-looking website, but a working business selling New Zealand Manuka honey to the world.

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